When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
Browsing: Creative
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Why We All Need a Mentor, or Two
Three creatives reflect on the relationships that have transformed their work and lives, from big…
Forget ads, use experiences, says Mastercard CMO
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
Grace Bonney: What I Learned in My 15 Years of Running Design*Sponge
One of the internet’s most popular design blogs is coming to an end. In an…
The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
Balancing Act: How to Embrace Both Intuition and Structure in a Creative Freelance Career
Illustrator and artist Laura Chautin on honing creative impulses and embracing support of a community…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…