3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
Browsing: Creative
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
The Language of Creativity (According to Science)
Turns out, you should not leave your creatives alone. According to a study published in International Journal of Business Communication, leaders who…
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions Amid the bleak landscape of the…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…