Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Browsing: Creative
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
WATCH: THE TOP 5 CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW
Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to a live episode of…
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
The Language of Creativity (According to Science)
Turns out, you should not leave your creatives alone. According to a study published in International Journal of Business Communication, leaders who…
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions Amid the bleak landscape of the…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…