United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…
Browsing: Creative Process
Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite
Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
The worst idea in food? Expiration dates
Food labels with hard expiration dates are rarely necessary, poorly designed, and cause excess food…
From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Ikea’s New Collection Makes Your Not-Home Office Feel Like Home
Dentsu helps ease the back-to-work transition Be it ever so humble, there’s no place like…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Google calls out Apple for its biggest design sin
Why won’t Apple help its own users text message people on Android phones? Marketshare. And…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
Your inability to ‘quiet your mind’ isn’t due to lack of effort. It’s the wrong goal
These thoughts may increase our negative self-talk and lower our energy, leading our stories to…