Digital & Social August 23, 2017 0 How to Optimize Your Facebook Ads: A Proven Approach Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and…
Marketing August 19, 2017 0 Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency A new study from the World Federation of Advertisers based on a membership survey taken…
Advertising August 3, 2017 0 How blockchain technology will revolutionize advertising The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Advertising September 5, 2016 0 The Ad Industry’s Focus on Fraud Has Intensified Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
Marketing May 2, 2016 0 How brands can create the right video content for each platform Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…