Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Browsing: CPM
Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
As more games hit the market, it becomes harder for publishers to get noticed, which…
Marketers: T-commerce is ready to takeoff in 2019
T-commerce, or trade via a smart digital TV-set, has seen a lot of proof-of-concept activity…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…