
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
The Plastic Neutral Certification enabled these brands to immediately address the growing concerns of their…
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned…