Consumer sentiment on COVID-19 in 2021: Five actions for brands.
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the…
Browsing: Consumer Sentiment
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Social Success for the CMO: Four Signs You’re Doing It Right
Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows…