Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Browsing: Consumer Experience
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Understanding and shaping consumer behavior in the next normal
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
At the Altar of the Future: How to Successfully Wed Creativity to Data
What does it mean to be human (and a marketer) in a world where even…
The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…