Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
Browsing: Consumer engagement
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting…
Social Media Specialists: The need for quick thinking
“A strong writing background is great experience for anyone to have,” says Carrie Bratcher of…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
An engaging content strategy has been an essential part of many a successful marketing campaign…
What You Need to Know to Improve Your Content Marketing
Should your business’s marketing strategy include content marketing? As you might expect, it depends. But…