
Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
The focus of today’s sermon will be brand babble and the widespread and usually silly…
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Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
A crisis can bring out the best in people. And it can for companies too.…
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
From its reign as king of the mall just a few years ago to its…