Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
Browsing: Community
Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
How to build a brand with integrity
Obsessed: Building a Brand People Love from Day One Red Antler, the Brooklyn-based agency founded in…
The 10 most innovative social media companies of 2020
Cameo, Community, Loosid, and Revel join Pinterest and MeWe as the social sphere heats up…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…