‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Browsing: Coca Cola
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
VheRe there is a will, there is a marketing way!
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan According to the Digi-Capital, virtual reality…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Social media gaffs of 2016 so far (yes, already)
We haven’t even made it to the end of January yet, but already there have…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…