Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Browsing: Clubhouse
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers,…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd
To plot the course of Anjuan Simmons’ engineering career, you need to go back to an…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…