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Consumer affinity across social media can reveal some surprising insights about how people shop and…

When we first got into this business, we were both told, more than once, that…

Brands like predictability off the field, and the premier global sporting event is wreaking havoc…

Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…

From AR-assisted surgery to smart soybean plants to fairer algorithms, these breakthroughs are shaping the…

In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…

From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…

Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…

The global holistic content and owned assets lead at the FMCG giant explains the process…