Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Browsing: BrandKnew
Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for…
Losing from day one: Why even successful transformations fall short
Our latest transformations research confirms that success remains elusive and reliant on a holistic approach.…
Will Lush’s Decision to Deactivate Social Media Pay Off?
Shutting down social media accounts is a risky move for any retailer, especially one that…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Startups share the 7 things that matter most
What do startups need to be successful? We asked IDC to survey startups in Oracle…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…