Marketing the New ‘Terms’ of Endearment
Over the years, tried and oft used terms in the world of business and marketing…
Browsing: BrandKnew
What makes a brand iconic?
The Secrets of Staying Power Show almost anyone in the world a laptop with a…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
How brands can cut through the £500bn sports market
Speakers from NFL, adidas, Nissan, Lucozade Sport, General Mills, Unicef and We Are Social Sport…
The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that…
How to Market Your App Internationally [Infographic]
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804…
A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Unbranding Is Dumb
Brand-free branding is the latest marketing trend, but it ignores the qualities that makes companies…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…