3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the…
Browsing: BrandKnew
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
The Future-Ready CMO
Effective marketing leaders often live in two realms—the present and the possible. A deep understanding…
Can Your Advertising Pass The Acid Test?
What makes a theatre production great is what makes a brand great. This shouldn’t be…
Tokyo has the best Olympics design in decades
The Olympic torch, designed by Tokujin Yoshioka, is just the latest thoughtful design for the…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
Can a Giant Company Behave Like a Startup?
Stanford GSB faculty reveal the art of engineering entrepreneurialism within existing organizations. Imagine a container…
Back to the Content Future
How the ad industry forgot one of its core principles, and why it’s time for…
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…