NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
Browsing: BrandKnew
The Art of Influencer Marketing For Solopreneurs and Small Business
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Uber Eats is going to stop gaslighting you with confusing design
The app is getting a significant update. Here’s what the company’s head of product has…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
A Guide to Using Infographics for Lead Generation [Infographic]
Content marketers know that infographics can drive website traffic, because they know that visual content…
Cause marketing? Go easy on the guilt-tripping
Cause marketing can be a powerful way for brands to get involved in sustainability-related issues…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…
Why Museums Must Have a ‘Cool’ Quotient
Museums play an important role in enhancing one’s understanding of history, but typically they attract…