It’s time to rethink your marketing to tech-savvy Boomers
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be…
Browsing: BrandKnew
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Digital strategy in healthcare marketing: Pathways to success
The ten articles in January 2020’s Admap examine how digital is fuelling innovation in the health and wellness…
The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
Connected Cars, Smart Cities, and VR Classrooms: Welcome to the Age of 5G
From agriculture to education, here’s a look at what 5G will make possible. When you…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
Everything You Thought You Knew About Inbox Zero Is Wrong
Merlin Mann says people took his idea far too literally. Forget everything you think you…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…