Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She’s a Hybrid
The first-ever CMO of a young company has to do something slightly different from one…
Browsing: BrandKnew
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Is TikTok a Social Media Powerhouse or a Passing Fad?
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…