The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
Browsing: BrandKnew
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Stop Optimizing Your Life—It’s Making You Miserable
“In maximizing convenience, we’ve sacrificed connection.” I’ve always hated grocery shopping. Grocery shopping conjures memories…
Ambidexterity: where it works and why
Walmart’s recent announcement of its new health business is a timely reminder of how large corporations can…
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
The Future of Business: More Women in the Workforce
Women outnumber men in the workforce for the second time in history. Discover what has…
PAPER COMPANY STAMPED REBRAND WITH HUMOR, COMMITMENT TO CUSTOMERS
Empowering employees, says Case Paper’s CMO, helps company to exceed consumer expectations In his 20s,…
PROS & CONS: CONVERSATIONAL AI AND CHATBOTS
Advances in artificial intelligence are leading to ever-more sophisticated conversational AI. What are the pros…
Contextually relevant content boosts DOOH
Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad…