What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
Browsing: BrandKnew
How Aman has influenced the world of resort design
With its minimalist bedrooms, huge en-suite bathrooms and outdoor terraces, the Aman blueprint has set…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
Decision Paralysis
I recently stumbled across the old cliche adage attributed to Cicero: “More is lost by indecision…
8 Principles For Humanistic Leadership
Real leadership is value-driven, based on principles such as humility, accountability, positivity, and love. Here…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
The most powerful single image of the COVID-19 crisis yet
U.S. job losses are so staggering that ‘The New York Times’ needed more space to…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…