‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
Browsing: BrandKnew
LinkedIn’s top global hashtag is #marketing
Which Topics Are Being Discussed the Most on LinkedIn During the Pandemic? Marketing remained top-of-mind…
Casual gamers are attractive audience for brands
Marketers that are interested in connecting with gamers may benefit from expanding their efforts to…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
How Starbucks Came a Long Way on Customer Centricity
On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader.…
True Diversity Comes from Within
Diverse corporate cultures are good, but the best encourage workers to embrace the diversity of…
Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be
Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and…
I was saved by my personal brand
Like many people, when the coronavirus crisis hit, my business tanked. And then on top…
Forget the Myths: How Entrepreneurs Can Succeed in Real Life
Mark Zuckerberg, Bill Gates and Jeff Bezos are wildly successful entrepreneurs, but they shouldn’t serve…