Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
Browsing: BrandKnew
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
The Workplace of the Future
Last week, we asked our Twitter followers how they felt about working from home. 33 percent said…
The Subscription Economy Comes to Government
“Citizens tend to think of government as a kind of vending machine. They put in…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
The Language of Creativity (According to Science)
Turns out, you should not leave your creatives alone. According to a study published in International Journal of Business Communication, leaders who…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
THE ‘SLAM’ OF YOUR CAR DOOR IS FAKE
Car doors are engineered to sound much sturdier than they really are. Welcome to the…