Will Dettol’s ‘back-to-work’ ad campaign damage its brand?
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
Browsing: BrandKnew
How ‘Tangential Content’ Can Elevate Your B2B Company’s Link-Building
Links remain crucial to search engine optimization. But it can be tough for B2B brands…
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
The Stunning Amount of Data Generated Online Every Minute [Infographic]
As Internet penetration increases and more facets of day-to-day life expand into digital channels, the…
MARKETING’S STUPIDEST RELIGION
MARKETING’S STUPIDEST RELIGION Among all the dumb things that marketers believe, my favorite is the…
Chasing Ghost Rules
Parts of this episode are excerpted from Herding Tigers: Be The Leader That Creative People Need…
How Anticipation Warps Our Sense of Time
Earlier this year, Derek Rucker and his family visited Disneyland. Their hotel was a quick…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…
Linked in offers brands new followers insight
Pages also now have an ‘Events’ tab for to feature their (virtual) events. inkedIn rolled…