Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
Browsing: Branding Strategy
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Cook to Open First Apple Stores in India in Pivot Beyond China
(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook has scheduled a trip to open…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Bigger and Better
They are the holy trinity of powerful brands we each admire (and this includes large…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…