Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Browsing: Branded content
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…
Prepare For Gen Z Mom, The Ultra Millennial
Millennial moms, with their natural digital savvy and often progressive views of family, forced a…
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
What Amazon’s Influencer Marketing Program Means for The Entire Marketing Industry
Despite a quiet entrance, Amazon’s foray into influencer marketing sent shock waves across the entire…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…
How brands are using Twitter’s ‘featured’ tweets tool
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
The Future Of Gaming? It Might Be In Your Local Bar
Can technology make an experience more social instead of less so? Edwin Schlossberg’s devoted his…