A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
Browsing: Branded content
8 Content Marketing Examples To Inspire Your Best Work
“Why didn’t I think of that?” The best content marketing examples inspire other marketers. All…
How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
‘It’s been emotionally draining’: How publishers are adjusting on the fly in a time of uncertainty
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message…