How can your brand cut through the noise
What You Need to Know about the Newest Frontier of Brand Storytelling With consumers facing…
Browsing: Branded content
What Marketers Need to Know About TikTok
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017,…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
MAY WE HAVE YOUR ATTENTION, PLEASE?
Attention is “the act or state of applying the mind to something” and “a condition…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…