How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
Browsing: Branded content
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
‘It’s been emotionally draining’: How publishers are adjusting on the fly in a time of uncertainty
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
The Perfect Pitch Is Possible With Presentation Management
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…