To get the mix of brand and performance right, theory on its own is not enough
A combination of brand building and performance marketing is the best approach, but putting this…
Browsing: Brand Storytelling to Brand Storyliving
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
An aversion to political controversy and a reliance on creators for AI-generated content have helped…
Drivers of brand growth: A deep dive into how advertising works today
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating…
Online Consumer Chatter Goldmine
The lightning-fast evolution and adoption of AI is the kind of major societal transformation that…
BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face
The BMW Vision Neue Klasse concept—with its exterior lighting effects, E Ink panels, and minimal…
Brands and other metaphors
Metaphors help us to connect abstractions, to find the links that guide us to an…
Scoring brands’ standing in culture
Cultural resonance is more long-lasting than fleeting cultural relevance and amplifies over time, concludes a…
Data and analytics in the driver’s seat of the used-car market
Companies across the used-car market’s value chain can use data and analytics to tap into…
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
Tools like ChatGPT could complicate marketers’ ability to scrutinize online content. Some firms say the…
Talking the Talk: Walking The Happiness Street
“Never get so busy making a living that you forget to make a life.”– Dolly Parton…