LG’s smart TV platform comes to Hyundai cars to brighten up your road trips
Upcoming Genesis models will feature LG’s webOS for Automotive Hyundai Motor Group, which owns the…
Browsing: Brand Storytelling to Brand Storyliving
Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
34 Predictions for Social Media Marketing in 2024
Can you believe that it’s now almost four years since we were all locked inside…
How brands can educate the public on climate change
As COP 28 focuses people’s minds on climate change and the actions they can take…
What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Does culture really eat strategy for breakfast?
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear…
In Search of Ingenuity
The quiet heroes of innovation do the little things that bring big ideas to life.…
OK, Robot: Making AI a Friend, Not a Foe
How to Survive the A.I. Revolution A human-centered approach to artificial intelligence envisions a future…