Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…
Browsing: Brand Safety
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Sofa or silver screen? How cinema is faring in the age of Netflix
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…