P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Browsing: Brand Purpose
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
THE BRAND BABBLE ISSUE
The focus of today’s sermon will be brand babble and the widespread and usually silly…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…