Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Browsing: Brand Purpose
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…