
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
As consumers around the globe adjust to the next normal, there is significant variance in…
2020 has shown that brands need to build their reputation through action, rather than the…
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
That brand purpose needs to be more than just words has become increasingly clear during…
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…