How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…
Browsing: Brand Management
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
Consumer sentiment on COVID-19 in 2021: Five actions for brands.
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the…
Why the Future Doesn’t Need Us
Why the future doesn’t need us. Our most powerful 21st-century technologies – robotics, genetic engineering,…
Helping hands: the real value of mentorship in the ad industry
Both informal and organized mentorships have long been popular within the ad industry, and the…
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
Can Out of Home ads really create PR fame – or will high expectations hurt the industry?
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going…
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
(More) digital trends for 2021: Making the new old again
In December, we released our “10 Key Digital Trends for 2021” report, which contained major…