Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Browsing: Brand Management
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
How brands can tackle the fake news threat
Brands worried about the prospect of their ads appearing on fake news sites may need…
United Untied: A PR 101 Lesson in Crisis Communications
By now, we’ve all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…