Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
Browsing: Brand Integration
Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
‘Consumers Love When We Can Mess With Their Minds’: PepsiCo VP
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…