The Most Popular Colors in Business and What They Say About a Brand [Infographic]
Remember those mobile phone carrier commercials that used colored balls to represent the four big…
Browsing: Brand Identity
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
The Three-Hour Brand Sprint
GV’s Simple Recipe For Getting Started On Your Brand Warning: This is a post about branding,…
10 Questions You Need To Ask When Building a Brand.
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? If…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…
How to Work With a Graphic Designer to Get Results You Love
Is bad design costing your business? A lot of small business owners overlook the ways…
Meetup’s New Brand Identity: Now Less Awkward Than Meeting IRL
“The moment we realized it had to go was when we realized that our logo…
What’s The Greatest Logo Of All Time?
From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more…