Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Browsing: Brand Communication
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
The Future of Digital Cash Is Not on the Blockchain
The Future of Digital Cash Is Not on the Blockchain When you hear the phrase…
Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every…
Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
How to use AI to generate creative ideas
Chatting with an AI about ideas lets you explore angles, approaches, and—most importantly—weirdness that you…
Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Ever Been Told You’re Too Nice to Work in Advertising?
When we first got into this business, we were both told, more than once, that…