3 LEADERSHIP LESSONS FROM REALITY TV
I know reality TV is more about TV than reality, but sometimes I cry when…
Browsing: Brand Campaign
Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
2020: Marketing leadership lessons from the hardest year
As marketing leaders look into the crystal ball and attempt to plan for 2021, the…
Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of…
BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
From blind optimism to sober responsibility: how design has changed
Co.Design’s founding editor, Cliff Kuang, talks to us about why he started the Innovation by…
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…