How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
Browsing: Blockchain
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…