
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…