Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
Browsing: Billboards
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
Can Ad-Skipping Be Good for Advertisers?
TV sponsors will soon know when you click away, and that’s valuable information. When companies…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
The Forgotten Genius Of 17th Century Japanese Branding
Hundreds of years ago, Edo period sign designers were using the same principles as today’s…
Smirnoff slams Trump’s Russia relationship in punchdrunk, brilliant ad campaign
Smirnoff just served America a massive glass of IDGAF on the rocks. The vodka company’s…
Data Reveals What Drives the Perfect Instagram Photo
This social media firm hacked its way to 30,000 percent growth. A photo may be…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
WHY CLEVER ADS CAN BACKFIRE
When it comes to display advertising — especially online — simpler can be better. That’s…