Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
Browsing: Audience
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
We search the Web every day for things we need, things we want—tutorials, inspiration—and endless…
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…
HOW DO PAGE UNDER ADS AFFECT USER EXPERIENCE?
“Page under ads” are types of advertiser landing pages that come up either as new…
Brands are showing their values with inclusive Muslim campaigns
Brands are promoting Muslim inclusivity in Trump’s America Two schoolgirls, dressed in hijabs, engage in…
The Future of Healthcare Marketing: Lessons for All Marketers
Between HIPAA regulations and high (often life-and-death) stakes, healthcare marketing can seem like a field…
The audience is not your enemy
Business leaders share the secrets of presentation success Have you ever received a pivotal piece…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…