Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Browsing: Audience
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
If COVID-19 has taught us one thing, it’s that every business needs a digital presence.…
Brands can leverage memes effectively. Here’s how.
Memes can be an inexpensive and powerful tool for brands to connect and engage with…
All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your…
Why We All Need a Personal Website – Plus Practical Tips for How to Build One
Building and maintaining a personal website is good for you, your data, and your career.…
Where behavioural science fits between ‘normality’ and continued worry
Pubs and hairdressers have reopened in many parts of the UK in a move that…