Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Browsing: Apple
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
What CEOs Really Think About Remote Work
EOs and other executives say they’ve seen enough to judge whether remote work is working.…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
James Manyika speaks with Richard Haass about businesses as ‘global entities’
“We’ve got to expect that we’re going to be in a world of greater, not…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…