
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
THE FACEBOOK MEDIA cycle took a head-whipping quadruple turn over the past few weeks. First, in…
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in…
Facebook’s Memories feature—where it shows you pictures and posts from a day in the recent…
Exactly when is the best time to post on social media and your website? It’s…
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
A new algorithm tracks people’s perception in real time via Twitter. For decades, marketers have…