William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
Browsing: Algorithm
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
Why AI can’t fix content moderation
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
ARE FACEBOOK ADS DISCRIMINATORY? IT’S COMPLICATED
THE FACEBOOK MEDIA cycle took a head-whipping quadruple turn over the past few weeks. First, in…
How to Build Artificial Intelligence That Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in…
THE RISE AND FALL OF FACEBOOK’S MEMORY ECONOMY
Facebook’s Memories feature—where it shows you pictures and posts from a day in the recent…
When is the best time to post on social media?
Exactly when is the best time to post on social media and your website? It’s…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter. For decades, marketers have…