Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Browsing: Algorithm
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter. For decades, marketers have…
The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…
How to Design a Successful Crowdsourcing Contest
Providing regular updates to competitors during innovation contests yields better solutions faster. In 2009, the…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter. Based on the research…
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems. Based on insights from David Schonthal and Joel…
Want To Fight Back Against Facebook’s Algorithm? Check Out These Tools
Creative technologists are developing their own tools for investigating, nudging, and altering the world’s largest…