Should Your Advertising Agency Podcast?
Does The World Need A New Advertising Agency Podcast? The big question… Should an advertising…
Browsing: Adweek
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Brands Are Digging Into GIF Data to Understand Consumer Behavior
Tenor breaks down the art of looping videos Domino’s GIFs are more than just popular,…
After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means
The skateboarding term is now the definition of individualism If you happened to catch the…
What Instagram Star Louise Delage Can Teach You About Marketing
Meet Louise Delage. She’s the girl women want to be and men want to be with.…