200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
Browsing: Advertisers
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Why 2016 will be the year of live streaming
Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…