Gen Z is quitting social media in droves because it makes them unhappy, study finds
It’s the most socially-savvy generation, but many are leaving multiple platforms and marketers need to…
Browsing: Advertisers
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
#NEWLOOK: TWITTER EYES REDESIGN TO PROMOTED TREND ADS
Twitter is experimenting with a redesign to its one of its first ad products, the…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
INSTAGRAM GIVES BRANDS NEW WAY TO SELL IN ‘COLLECTION’ ADS
‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age Instagram is offering…
How Engineering’s Blind Spot Creates Runaway Monopolies
One of Big Tech’s biggest problems is that designers too often forget to put a…
FACEBOOK WANTS TO FIX ITSELF. HERE’S A BETTER SOLUTION.
CHALK IT UP to a New Year’s Resolution or maybe just the ongoing fallout from Russian…
Clear Channel Outdoor Unveils ‘Behavioral’ Ad Network
In an attempt to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel…
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron…
What do 2017 podcasting trends foretell for 2018?
PODCASTS TOOK OFF THIS YEAR. WHAT WILL THE NEW YEAR BRING? Nowadays, when you pass…