6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90%…
Browsing: Ad Agency
The perfect anti-racism, anti-police-brutality ad for brands already exists
“Not a Gun” just needs the right brands to step up. One time when Anthony…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
‘A totally different phenomenon’: Airpods are changing agency office life
Headphones are a fact of life inside open plan offices, but Airpods have quickly become a…
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
MARLA KAPLOWITZ IS ‘TIRED OF THE GLOOM AND DOOM’
It comes as no surprise that Marla Kaplowitz is not a fan of the trend…
5 Content Marketing Trends To Watch In 2019
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign
Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…