What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
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Telling a good innovation story
Appealing to people’s emotions helps new ideas cut through the clutter. Among corporate innovators, the travails…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…
7 Trends That Augur The Future Of Urban Design
From autonomous vehicles to algorithmic design, the new forces shaping urban design are poised to…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
What’s the Maker of Post-it Notes Doing in the Ankle Monitor Business? Struggling
Technology glitches are putting people in jail and driving law enforcement crazy. The law enforcement…
Why innovation requires a holistic approach
How to Tell If a Company Is Good at Innovating or Just Good at PR…