Digital & Social
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for…
How brands like Netflix and Spotify use data visualisation for social campaigns Data does not always have to be a…
Why and how do users of travel and leisure (T&L) products interact on social media? Are particular T&L businesses better…
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have grown exponentially in recent years…
Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3…
Mary Meeker 2016: Voice Search Is The Next Big Thing Believe the hype when it comes to the rise of…
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be…
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to…
When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about…
Brand behaviors don’t even come close to syncing up with people’s expectations on social media, according to new data from…