Digital & Social
Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue.…
Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products…
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them,…
Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how…
Creative technologists are developing their own tools for investigating, nudging, and altering the world’s largest social network. During a week…
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has long been a successful tactic…
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55% cite) and tailored recommendations (37%), according…
As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special…
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and…
Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in…